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Review:
Directors View:
DIRECTOR SPEAKSNikhil Advani began as an assistant to Aziz Mirza, Saeed Mirza, Kundan Shah, Sudhir Mishra and Manjul Sinha on the popular television serial Naya Nukkad (1994). He then went on to assist internationally and nationally acclaimed filmmaker Sudhir Mishra and co-wrote the screenplay of ‘Is Ratt Ki Subah Nahin’ (1996). The film dealt with the murky underworld and was widely believed to be the forerunner to Ramgopal Verma’s Satya (1998).
Just when he seemed to have sunk his teeth deep into parallel Indian cinema, Nikhil took on the daunting challenge of venturing into mainstream commercial Hindi cinema by joining Dharma Productions to work as an associate director on Kuch Kuch Hota Hai (1998, the directoral debut of his old school acquaintance Karan Johar. Then, following more experience working on the second films of Aditya Chopra (Mohabbatein – 2000) and Karan Johar (Kabhi Khushi Kabhi Gham – 2001), Nikhil was ready for his first foray as a director.
While the delightful Kal Ho Na Ho (2003) was refreshingly different in its treatment of a traditional love triangle with an undertone of tragedy, Nikhil’s second film Salaam-e-Ishq is an ode to love that is exuberant in its execution but ambitious in its aim to spin the genre of love stories on its head.
Nikhil’s third film, Chandni Chowk to China (2009) is the first ever Bollywood Kung Fu comedy that takes one on a madcap journey from the by-lanes of Chandni Chowk in Delhi, to Shanghai, the Great Wall and rural China, marrying in its wake hilarious gags, breathtaking action, spectacular locations and heart stirring emotions.
Patiala House (2011) Nikhil’s fourth directorial venture is a film based in Southall, London. It is the story of immigrants in London, a conservative and archaic point of view that is deemed outdated by a new generation that wants to integrate, rebel and spread its wings.
Delhi Safari (2011) is an upcoming 3D animation film directed and produced by Nikhil. The film features the voices of Govinda, Akshaye Khanna, Urmila Matondkar and Boman Irani. The film traces the journey of four animals and birds from Mumbai to Delhi with a message for all humans to show a bit of humanity.
All along, as Salaam-e-Ishq, Chandni Chowk to China and Patiala House have chugged along towards production, Nikhil has also established himself as a new age filmmaker of commercial films. Some of the more prestigious brands that he has shot include LG electronics, Airtel, HDFC Standard Life Insurance and British Airways.
Producer's View:
A film is an idea. It needs passion, talent and loads of experience to bring it to life. And this is what Mad Entertainment has been doing for over 2 decades.
The premier commercial production house in India, Mad Entertainment exists quite simply to provide the best creative commercials at the best productionvalues. This has given the Company an enviable reputation and a showreel comprising over a 1000 commercials.
The Company has also successfully forayed into the Hindi Film Industry (Bollywood to many) producing smash hits like Tere Naam, Cheeni Kum, and the critically acclaimed Paa.
MAD Entertainment has on its roster over 20 Directors – both Indian and International. This is backed by some of the world’s best cinematographers and production houses. Behind them, there’s a dedicated production team including production managers, art directors and location scouts to ensure the bestavailable team for each project.
With an industry veteran, Sunil Manchanda, at the helm, MAD Entertainment gives you the film that you want.
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